Tourism Discovery Centre

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A beautiful place to stop and stretch your legs. We have the largest brochure rack in the province that include all 6 regions on BC as well as local. The Tourism Discovery Centre is home of Visitor Centre and Museum.

The Tourism Discovery Centre opened September 25, 2006. The building is owned by the City of Williams Lake and is managed by the Williams Lake & District Chamber of Commerce. It is a “first of its kind” in the province and poses as a gateway to showcase the City’s growing industry, economy, rich culture and history.

The Tourism Discovery Centre is a total of 14,000 square feet and is mainly constructed of western red cedar beetle damaged pine wood. This gorgeous structure was designed by Bernard Perreten Architect Inc. and built by local log home builders Pioneer Log Homes & sub-traders and Durfeld Log and Timber & sub-traders also with Sprucelee Construction & sub-traders.

The main display area holds three 17’ murals depicting various attributes of the regional landscape. In the foreground of each mural are interactive displays that let the visitors experience the thrill to climb into a kayak, take a ride on a mountain bike and to get up on a saddle.

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